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Documents an Airlines' Digital DataLayer The Data Object Map for an airline build. Includes both Bootstrapper.dataObject and UA Objects. https://ensighten.com was used to build the implementation, but this strategy can be used for any Tag Manager. Notes: I have included documentation for Bootstrapper.dataObject and UA in 3 forms

1. Browsable, via jsdoc
2. Code, in javascript
3. Prose, in the comments

Also, please note that this documentation outputs to the following Client-Facing documentation

1. A Solution Design Reference (SDR)
2. A Tag Map
3. A Business requirements document

You can follow along using the generated html from the jsdoc, the inline code, or by reading the comments/code. You can also generate the comments yourself by following the directions in the README.md Please note that this is not the actual data layer, but documentation about the data layer

The Business Requirements document could go here Our financial client would like to track the following things on their website 1. Click stream data for transferring cash to and from their account 2. Click stream data for creating an account 3. Watching Financial Education videos on how this would work